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 MASTERS OF BUSINESS ADMINISTRATION (MBA)

BHARATHIAR UNIVERSITY , COIMBATORE

(Center for Participatory Programme) 

(Offered in All campus of IBMR Business Schools , Bangalore , Ahmedabad, Hubli & Delhi NCR)

Duration: 2 Year (4 Semesters)
Eligibility: Any Graduation with Min 50 % Pass Marks.
Entrance Test Approved: YMAT /MAT/ CAT/XAT/NAT/ATMA
Specialisation:

•  M.B.A.
•  M.B.A. Finance
•  M.B.A. Entrepreneurship
•  M.B.A. Export Management
•  M.B.A. Financial Services
•  M.B.A. Hospital Management
•  M.B.A. Human Resource Management
•  M.B.A. Industry Integrated
•  M.B.A. Information System
•  M.B.A. International Business
•  M.B.A. Investment Management
•  M.B.A. Marketing
•  M.B.A. Retail Management
•  M.B.A. Service Marketing
•  M.B.A. Tourism and Hotel Management  

Course Structure:

Semester I

  • Management Principles and Practice
  • Organisational Behaviour
  • Managerial Economics
  • Financial and Management Accounting
  • Quantitative Methods for Management
  • Executive Communication
  • Computer Application in Management
  • Elective/Diploma-I : Entrepreneur Development

Semester II

  • Operations Management
  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Quantitative Techniques
  • Research Methods for Management
  • Computer Applications in Management* Practical

a). Management Practical

b). Comprehensive Viva-Voce (Internal)

Elective/Diploma: II : Entrepreneurship & Innovations

Semester III

  • Business Environment & Ethics
  • Management Information System
  • Elective I
  • Elective II
  • Elective III
  • Elective IV
  • Summer Placement Project Report & Viva-Voce

Elective/Diploma-III: Legal Aspects of Business

Semester IV

  • Strategic Management : Indian Global Context
  • International Business
  • Elective V
  • Elective VI
  • Elective VII
  • Elective VIII
  • Management Practice
  • Comprehensive Viva-Voce (Internal)

Elective/Diploma-IV: Business Plan

Electives for III Semester

Students can choose any four of the following

1. Promotion Management
2. Export Management
3. Consumer Behaviour
4. Rural Marketing
5. Financial Services.
6. Equity Research & Portfolio Management
7. Human Resource Development
8. Managing of Interpersonal Effectiveness
9. Events Management
10. Advanced Production Management
11. Electronic Commerce
12. System Analysis and Design
13. Integrated Materials Management
14. Quality Management Systems
15. Retail Management

Electives for IV Semester
Students can choose any four of the following
1. Supply Chain Management
2. Services Marketing
3. Brand Management
4. Distribution Management
5. International Financial Management
6. Principles of Insurance Management
7. Strategic Cost Management
8. Organizational Development
9. Labour Welfare and Industrial Relations (Legislations)
10. Software Project Management
11. Data Mining
12. Technology Management
13. Total Productive Maintenance
14. Total Quality Management
15. e-Marketing

 
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