
MASTERS OF BUSINESS ADMINISTRATION (MBA)
(Industry integrated Programme)
MAHARISHI DAYANAND UNIVERSITY, ROHTAK
Member of Association of Indian University
Approved by UGC, HRD, and Govt. of India . Accredited with NAAC ‘B ++” Grade (Offered in IBMR Business School , Delhi NCR)
Duration: 2 Year (4 Semesters)
Eligibility: Any Graduation with Min 50 % Pass Marks.
Entrance Test Approved: MAT/ CAT/XAT/NAT/ATMA
Specialisation:
- Sales and Marketing
- Financial Services and Banking
- Retail Management
- Information Technology
- International Business
- Human Resource Management
Course Structure:
Semester I
- Management and Organisation Behaviour
- Managerial Economics
- Business Environment
- Financial & Management Accounting
- Quantitative Analysis
- Computer Applications in Management
Semester II
- Financial Management
- Financial Management
- Business Research Methods
- Business Legislations
- Human Resource Management
- Marketing Management
Semester III
- Business Policy and Strategic Analysis
- Management Information System
- Optional I
- Optional II
- Optional I
- Optional II
Note: Students are required to choose two optional papers from each set of specialization areas offered under dual specialization scheme.
Semester IV
- Entrepreneurship
- Crisis Management
- Optional I
- Optional II
- Optional I
- Optional II
Note: Students are required to choose two optional papers from each set of specialization areas offered under dual specialization
Specialization Courses in Third and Fourth Semester
(Mentioned as Optional in the Course of Study)
THIRD SEMESTER
Consumer Behavior |
Advertising Management |
FOURTH SEMESTER
Sales and Distribution Management |
Brand Management |
- FINANCIAL SERVICES AND BANKING
THIRD SEMESTER
Security Analysis and Portfolio Management |
Strategic Cost Management |
FOURTH SEMESTER
Management of Banking and Financial Institutions |
Project Planning and Control |
3. RETAIL MANAGEMENT
THIRD SEMESTER
Introduction to Retailing |
Retail Buying & Merchandise Management |
FOURTH SEMESTER
Retail Selling & Customer Service |
Supply Chain Management, Retail Information & Logistics |
THIRD SEMESTER
| Foreign Exchange Management |
Export-Import Procedures and Documentation |
FOURTH SEMESTER |
International Marketing |
Foreign Trade Policy and Promotion |
5. INFORMATION TECHNOLOGY
THIRD SEMESTER
| Data Base Management System |
System Analysis and Design |
FOURTH SEMESTER |
Internet Programming |
ERP Solutions |
- HUMAN RESOURCE MANAGEMENT
THIRD SEMESTER
| Strategic Human Resource Management |
Talent Management |
FOURTH SEMESTER |
Training & Development |
Organizational Development |
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